Why we’re building aura.
we’ve lost each other more times than we can count. group chats nobody reads mid-concert. messages that arrive an hour late. “i’m by the left stage” — which left stage? we’ve missed songs, sets and whole evenings of bands we love, just looking for each other.
then came the night aura was born. a storm rolled over the festival we were at — the network collapsed, and then the whole site got evacuated. no calls, no messages, no way to find each other in the crowd. everything turned out fine. but walking through that chaos, not knowing if the others were okay —
once was enough.
that’s also why aura has an SOS button. sometimes you need your people to find you, right now — and aura calls all of them at once, quietly.
andrej, natália & the aura crew
The crew behind aura.
andrej hucík
founder & chief everything officer
the guy who came home from a festival with the idea for aura and hasn't stopped building since. 15+ years in tech — and still the one who answers your email, because yes, he's also the entire sales department.
natália gaberová
head of marketing & making aura look as good as it works
fell for aura at the first demo — mostly for the SOS button, which gets your people to you when you're hurt, feeling off, or someone just won't leave you alone. everything here that looks good? that's her.
[doplniť: foto — martin]
martin reguly
chief app wizard & head of software
the wizard behind the aura app and every feature in it. if the device is the body, martin writes the brain.
+ the hardware & software crew
the people who’d rather build than pose.
The tech is done. Now we’re making it beautiful.
the electronics are built and tested — that part works. what’s left is the part we’re enjoying most: the final design. because aura shouldn’t just work — it should be something you actually like wearing. at a festival, in the mountains, out in the city. a device that finds your people, and looks good doing it.
done
brainstorming
done
development
done
testing
now
final design
production
shipping early 2027
We’ll always tell you exactly where aura is.
it’s what we do, after all. regular build updates straight to your inbox — progress, tests, honest hiccups included. no spam, just the story as it happens.